Top 4 Customer Retention Strategies

You may already have a solid customer base, but are you actively keeping those customers continuously interested in your products and services? Keeping them happy should be one of your highest priorities in order to grow your business. The reason for this is that happy customers send you referrals, write positive reviews, and offer powerful word-of-mouth recommendations that can help boost your bottom line. Here are four customer retention tips you can use in your business today that will help you build better customer relationships.

Top Four Customer Retention Strategies

1. Blogs

Consumers enjoy doing research watching out for news articles on products and services. It doesn't matter what type of business you are in, your customers will appreciate your updated blog posts and industry news that you write there. Writing about new advancements or upgrades in a product or service can go a long way into keeping your customers happy and up-to-date on what's new. Blogs have the ability to attract an unlimited amount of prospects and consumers interested in your type of product or service. A blog is a great way to introduce new products, upcoming events, and sales. There are many options to set up a blog. You can install a blogging platform within your business website or easily set up a free account on Blogger or WordPress.com, they offer decent blog templates. Keep your prospects and current customers in the loop by linking your social accounts such as Twitter, Facebook, and Google+ to the blog. Your blog also allows your readers to write their comments on each post. When they do, it's important that you respond to their comments in a timely manner.

2. Loyalty Programs

As a business owner, you should already know that most of your income stems from your repeat business. It costs a lot more money to find new customers than it does to keep your current customer base. This is why it's a good idea to focus on customer retention. Do you want your current customers coming back to order more products and services? Of course you do, that's why adding value to what you have to offer on an ongoing basis is important. Offering a loyalty program is an inexpensive medium to accomplish that goal. Offering discounts, special buy-one-get-one, or limited time free offers will always attract attention. Keeping your current customers happy shouldn't be hard, but if you implement these special offers in your marketing campaigns it can go a long way in generating long term revenue.

3. Surveys and Questionnaires

Most consumers love to share their opinions, good or bad. Offer your customers a chance to participate in a survey or questionnaire, they will feel more involved in your business. You're basically asking them to express their needs and wants. Offering surveys to your customers is only one step. The next thing you'll want to do is show them that their opinion matters and that you will take the steps necessary to fix any negatives they may share with you. This psychologically can help them feel more comfortable into doing repeat business with your company.

4. Social Media

Social Media is becoming more and more relevant in our society. Your customers are on Facebook and Twitter daily. Setting up your social media accounts is a no-brainer because it will keep your business brand in their daily lives basically. Posting your company updates on Facebook is as simple as writing a short paragraph and pressing the 'post' button. Your post will be seen by your current customers and many others because it will be public for all to see. It's important that you stay active on all of your social media accounts. All you need is one person to manage your profiles and posts. Their job will be to make daily or weekly posts and interact with those who respond and write comments. Now you see what it takes to have a good customer retention strategy. If you don't do anything, you'll potentially lose your current customers to your competitors. Take these steps and you'll always have a healthy and thriving business because you actually care about your customers and are showing it.

Need help or advice on how to more effectively market your business? Give Elite Las Vegas SEO a call at 702-530-9144 and we'll steer you in the right direction.

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