Using Citations To Increase Your Visibility Online

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The citations we're talking about here are not what you are given when you get a speeding or parking ticket. A citation in the online business world is absolutely opposite in meaning. We will go over what exactly is a citation and how to go about using them to your advantage.A citation refers to your (NAP) business name, address, and phone number listed online in an online directory or website. An example of a website that can list your NAP can be local business directories, YellowPages.com, FourSquare, Yelp, and hundreds of other sites.Your citation can also be found on any other type of website such as news websites, employment directories, your local Chamber of Commerce, local blogs, government sites, and basically anything that references your name, address, and phone number.Most of the time your website link is associated to a citation but that's not always the case and it still counts even if they are not linking back to your site.

Why Are Business Citations Important?

You can benefit from all the online exposure created from citations. Your business information is spread out all across the internet in online directories that can bring in more leads for your business. Citations are becoming more important for search engine optimization these days to how search engines determine how to rank your website. That's mainly because you now have a backlink pointing back to your main website, while at the same time, boosting your domain and page authority. Having a higher ranking in the search results can lead to more visitors to your website and more sales.This may be really new to you as a business owner. There are many ways to get citations and it all comes to increasing your online presence. Many factors come into play when building 'quality citations'.

Tips For Quality Citation Building

• Use your business formal name
• Physical Address
• Local phone number
• Business description listing your products and services
• Business hours
• Logo as your profile photo (if they have that option)
• Website address

The most important factor in getting quality citations is that you be consistent and that they all have the exact same spelling and information. Using different addresses for the same business can cause some bad juju with the search engines unless you have multiple locations.Be prepared to have a cut and paste document that you can use as a reference to be sure you're using the exact information on all the citation sources. Your citation is most effective when you have a completely filled out profile including images, videos, company description, etc... You'll be glad you took these steps to increase your online visibility because it can definitely help boost your leads and sales online.

For more details on how Elite Las Vegas SEO can help you with your citation building process, call us today (702) 530-9144.